While working at Akashi-Kama, I had the opportunity to spearhead the branding for a collaboration between Akashi-Kama and the Japanese American National Museum. This collaboration features a collection of products centered around Japanese-American heritage and is inspired by JANM's upcoming exhibition, Don't Fence Me in: Coming of Age in America's Concentration Camps (2023).
The products are inspired by collegiate youth apparel in the 1940s popular among Japanese-Americans and "Ivy-Style" apparel popular in Tokyo in the mid-century.
The products are inspired by collegiate youth apparel in the 1940s popular among Japanese-Americans and "Ivy-Style" apparel popular in Tokyo in the mid-century.
The items span a range of silhouettes, including Akashi-Kama's signature Noragi Jacket, new Knit Polos and Hats, as well as made-in-Los Angeles Tees and Hoodies. Distinct Japanese American design motifs and patterns are used alongside vintage applications such as chenille, flock print, and knit intarsia.
In addition to developing a co-branded logo that adhered to both JANM and Akashi-Kama branding guidelines, I also collaborated with Akashi-Kama creative director Alec Nakashima to conduct research and conceptualize and design graphic treatments related to JANM's exhibit.
Creative Director: Alec Nakashima
Exhibit Curator: Emily Anderson
Graphic Designer: Kenzo Miura
Model: Jeff Yamazaki
Exhibit Curator: Emily Anderson
Graphic Designer: Kenzo Miura
Model: Jeff Yamazaki